Blog

Tag: Growth

Shipping a project with -2M MAP

Not everything is your problem

There’s a saying in Meta that ‘Nothing is somebody else’s problem’ but sometimes, it really is. At this point in time, I was working on a growth team whose top-line goal was to grow Facebook MAP (monthly active people). So naturally, it’s surprising for me to have shipped something that directly regressed the very metric the team should be growing. This is part of a series (Project Presentation) where I share stories of my past projects. ...

October 3, 2025

Experiment Review Process

Holding the quality bar for user experience

Mature growth teams would organize a centralized experiment review meeting as a way to share learnings to a wider audience, consult for feedback / next step recommendations, while also holding engineers accountable for the changes they are attempting to ship. The review sessions should be open to anyone to sign up (presenting their experiments) or to participate in general. However, key decision makers (like senior growth engineers, product managers, designers, data scientists) should be required to attend so decisions to ship / not ship / iterate will be made with everyone’s concerns addressed. ...

June 27, 2025

Growth Engineer

Taking fine-tuning to the next level

While I’ve shipped a lot of growth wins (literally the first line on my resume), I’m actually very far from a prototypical growth engineer. That said, in this piece, I want to explore a bit more into what it’s like being a growth engineer and what makes you good at being one. Growth engineers are generally 1 -> 100 experts instead of 0 -> 1. They fine-tune every little detail by running a lot of experiments with marginal changes to understand the user problem and drive growth impact (line goes up). ...

June 20, 2025

Product Growth Opportunities

Finding ideas that brings you from 1 -> 100

It’s never easy to come up with new ideas that help with growth, but identifying the problem makes it easier. You’ll notice that for the most part in this piece, I’ll talk about “where” the opportunities are instead of “what” because that’s usually very domain specific and highly depends on the type of problem you ended up needing to solve. This is part of a series (The Opinionated Engineer) where I share my strong opinions on engineering practices. ...

June 13, 2025

A/B Testing

Basic guide to running a good A/B test

This is a basic introduction on how to run a good A/B test. A/B testing is a method where your user pool is segmented into multiple groups, allowing you to test different product interactions and understand how these changes affect user behavior. For any metric / data driven team, A/B testing serves as a critical tool in measuring success. This is part of a series (The Opinionated Engineer) where I share my strong opinions on engineering practices. ...

June 6, 2025