A/B Testing
Basic guide to running a good A/B test
This is a basic introduction on how to run a good A/B test. A/B testing is a method where your user pool is segmented into multiple groups, allowing you to test different product interactions and understand how these changes affect user behavior. For any metric / data driven team, A/B testing serves as a critical tool in measuring success. This is part of a series (The Opinionated Engineer) where I share my strong opinions on engineering practices. ...
June 6, 2025