This piece is specifically more about Meta’s unique culture of “posting” about things but I imagine it can be a useful reference on communication in general. Many people loathe this process and complains about how it’s just a lot of “self-promotion” and while there’s definitely some truth to it, it’s also a valuable communication avenue that you can leverage to your advantage. As we will explore further below, posting by itself is more of a bonus as the post will still require actual substance (which is your work lol).